Maslow’s hierarchy of needs
Another well-known theorist from the behavioral era of management history, psychologist Abraham Maslow, proposed a theory of motivation based on universal human needs. Maslow believed that each individual has a hierarchy of needs, consisting of physiological, safety, social, esteem, and self-actualization needs. According to Maslow’s hierarchy of needs, the most basic human needs are physiological needs, that is, the needs for food, shelter, and clothing. In large part, it is the physiological needs that motivate a person to find a job. People need to earn money to provide food, shelter, and clothing for themselves and their families. Once people have met these basic needs, they reach the second level in Maslow’s hierarchy, which is safety needs. People need to feel secure, to be protected from physical harm, and to avoid the unexpected. In work terms, they need job security and protection from work hazards Physiological needs and safety are physical needs. Once these are satisfied, individuals focus on needs that involve relationships with other people. At Maslow’s third level are social needs, or needs for belonging (acceptance by others) and for giving and receiving friendship and love. Informal social groups on and off the job help people satisfy these needs. At the fourth level in Maslow’s hierarchy are esteem needs, which are needs for the respect of others and for a sense of accomplishment and achievement. Satisfaction of these needs is reflected in feelings of self-worth. Praise and recognition from managers and others in the firm contribute to the sense of self-worth. Finally, at the highest level in Maslow’s hierarchy are self-actualization needs, or needs for fulfillment, for living up to one’s potential, and for using one’s abilities to the utmost. In order to give you a better understanding of how Maslow’s hierarchy applies in the real business world, let’s look at a detailed example about Wegmans supermarkets. When you think of your first-choice job, you probably aren’t thinking about working in a supermarket. With grueling hours, low pay, and annual turnover often approaching 100 percent, supermarkets are generally not considered the best places to work—unless you work at Wegmans, which has been on Fortune’s “Best Company to Work For” every year since the list started, earning Wegmans a spot on Fortune’s “Great Place to Work Legends” list.
Maslow is considered one of the most prominent behavioral scientist and writers in the area of human motivation (Iguisi, 2009, p.142). Maslow originally proposed the “Maslow‟s Hierarchy Need Theory”, which has been adopted in almost every human pursuit, from marketing product to rehabilitating prison inmates (Aworemi et al., 2011, p.228). Maslow identified five classifications of needs which act as motivators. These needs start with physical needs the most basic, followed by safety, belonging, esteem and self-actualization needs. This theory can easily be explained in three assumptions (Bloisi et al., 2007, p.199; Berl & Williamson, 1987, p.54).
Video1.0:Motivation at work according to Maslow (1943)
As a leading FMCG Company in sri lanaka Maliban Biscuit Manufactories (pvt)ltd ,providing following facilities to the employees.
Company Medical Room, AmbSri lanaka Maliban Biscuit Manufactories (Pvt) Ltd, providing, Employee Counseling, Working Atmosphere and Condition of the Employment, Employee Safety, Employee Welfare, Vehicle allowance and Fuel Allowance for Assistant Manager and above category, Production incentive & Sales Incentive, Attendance incentive, Encashment of the shift continuation , Statutory payments ,lunch allowance, Bonus, Training-Local & Foreign, Tours-Local & Foreign.
Based on the Physiological, Safety, Social, Self-Actualization Needs company always trying to do these facilities.
Reference
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Armstrong, M (2006). A handbook of human resource management practice, 10th edn, Kogan Page, Ltd.
Abbah, M.T. (2014). Employee Motivation: The Key to Effective Organizational Management in Nigeria. Journal of Business and Management. Volume 16, Issue 4.
Gitman,j.Mcdaniel,c.,Shah,A.,Reece,M.,and Koffel,L.,Talsma,B.,Hyatt,.j(2018) Introduction to
Business. Texas, OpenStax.
Motivation at work according to Maslow.Video. https://www.bing.com/videos/search?q=Maslow%27s+Hierarchy+of+Needs+in+the+Workplace&&view=detail&mid=C6082A7C062494319C70C6082A7C062494319C70&&FORM=VRDGAR&ru=%2Fvideos%2Fsearch%3Fq%3DMaslow%2527s%2BHierarchy%2Bof%2BNeeds%2Bin%2Bthe%2BWorkplace%26FORM%3DHDRSC4
Northouse, Peter Guy,(2019) Leadership : theory and practice. Singapore, SAGE Publications, Inc
VARMA, D., 2017. IMPORTANCE OF EMPLOYEE MOTIVATION & JOB SATISFACTION FOR ORGANIZATIONAL PERFORMANCE. International Journal of Social Science & Interdisciplinary Research.
Hello Nishad, in view of your post, I would like to highlight that Maslow's hierarchy of needs is related to organizational theory because it mostly deals with human motivation. The theory is often presented as a pyramid, typically with larger and lower levels, as the needs below and the points above represent the need for self-actualization. Understanding what people need and how their needs differ is an important part of effective management. As per the journal designed by Simons, Irwin and Drinnien, (1987)Maslow's hierarchy of needs suggests that high needs are ignored when low needs are not met. However, meaningful group relationships and praise for good work can be more important motivations if employees receive adequate monetary compensation and employment security.
ReplyDeleteCorrect Chamara, The culture of an organization is sometimes dynamic in nature, particularly after doing effective strength and weakness analysis, out of which can be eliminated and advantages retained and strengthened . A valid organizational culture is called corporate culture (Shumen, 2009).
DeleteHi Nishad, I agree with your post. Maslow’s theory is paramount for Organisations that seek to obtain success and excellence to achieve organizational excellence, create good atmosphere and better work environment and to achieve targets at the right time as stated by Jerome, N. (2013).
ReplyDeleteYes Nilushi, for that i can add 'Organizational culture is a complex network of values and norms that guides an individual’s behaviors. It involves a set of beliefs, values, assumptions and experience that are acquired through learning, socializing and sharing by members of social unit such as people in the organization (Rousseau, 1990).
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